Frequently asked questions

 Strategy & Use Cases

How can I connect new data sources?

We already have a number of interfaces in our range, e.g. CRM tools, warehousing, sales or cashless payment providers, weather data or social media. We are happy to add further interfaces if required. Please contact us for this.

Is personal data stored?

Privacy is a top priority. Our sensors anonymise data fully on-device and only transmit aggregated metadata. Additional interfaces (e.g. CRM, competitions, Typeform) are integrated strictly in compliance with GDPR and based on user consent. All data is processed securely on servers in Germany.

Stakeholder & Budget Justification

How can I connect new data sources?

We already have a number of interfaces in our range, e.g. CRM tools, warehousing, sales or cashless payment providers, weather data or social media. We are happy to add further interfaces if required. Please contact us for this.

Is personal data stored?

Privacy is a top priority. Our sensors anonymise data fully on-device and only transmit aggregated metadata. Additional interfaces (e.g. CRM, competitions, Typeform) are integrated strictly in compliance with GDPR and based on user consent. All data is processed securely on servers in Germany.

Data Privacy & Compliance

How does rights management work for different user groups?

There is currently no rights management for different user groups, only individual logins for each user. They can use our dashboard and analyses, as well as export reports.

How can I reset my password?

Use the “forgot password” function when logging in. Enter the email address you used to register. We will send you a link to reset your password.

How complex is the on-site installation?

The entire setup process is designed to minimise additional operational effort for you and your team. We take full responsibility for the technical implementation on-site.

Setup & Operations

How can I explain b.sure internally to my stakeholders?

b.sure transforms live marketing into a measurable, strategically controllable channel. The case rests on three pillars:Budget transparency: Reliable data replaces subjective impressions — showing the real impact of every euro invested.Fact-based KPIs: Defined targets are validated by measurable facts, creating a solid basis for future investment decisions.Strategic clarity: The system identifies concrete optimisation potential beyond the status quo.

How can I justify it in terms of budget?

b.sure provides verifiable proof of performance: measurable KPIs, benchmarking data across events, and a documented ROI — giving you the argumentative foundation to secure and grow budgets with stakeholders and sponsors.

Who’s behind b.sure?

The core of our team has known each other for over 20 years. When we saw the impact of Corona on the event industry in 2021, we founded b.sure to bring more transparency to the relationship between event organizers and brands. Today, we are an interdisciplinary team of event and festival enthusiasts as well as technology and digital professionals working remotely across Europe.