Frequently asked questions
Strategy & Use Cases
Can we view data live during the event or only afterwards?
With b.sure PULSE, you have access to real-time data to react operationally — e.g. reallocating staff during visitor peaks. The main focus, however, is long-term optimisation: after the event, you receive an AI-powered deep-dive report with key insights and actionable recommendations.
Can we use b.sure for multiple locations or a roadshow?
b.sure is highly scalable and consolidates data across all locations. By integrating interfaces to POS systems, CRM, and inventory management, we directly compare the performance of individual stops and derive best practices from the combination of sensor and business data.
Is measurement a long-term tool or just a ‘nice-to-have’ for individual events?
b.sure serves both purposes: immediate transparency for single events and a strategic management tool for the long term. Existing customers find the greatest value in the scalable data history: Benchmarking: Compare performance across years and formats to identify what works best. Data-driven optimisation: Refine setups short-term at the next stop or strategically realign formats for the coming season. Resilient ROI: Back budget decisions for stakeholders and sponsors with verifiable business cases.
How can I explain b.sure internally to my stakeholders or justify it in terms of the budget?
b.sure transforms live marketing into a measurable, strategically controllable channel. The case for stakeholders rests on three pillars: Budget transparency: Reliable data replaces subjective impressions — showing the real impact of every euro invested. Fact-based KPIs: Defined targets are validated by measurable facts, creating a solid basis for future investment decisions. Strategic clarity: The system identifies concrete optimisation potential beyond the status quo.
Data Privacy & Compliance
How complex is the on-site installation?
The entire setup process is designed to minimise additional operational effort for you and your team. We take full responsibility for the technical implementation on-site.
How can I reset my password?
Use the "forgot password" function when logging in. Enter the email address you used to register. We will send you a link to reset your password.
Is personal data stored?
Privacy is a top priority. Our sensors anonymise data fully on-device and only transmit aggregated metadata. Additional interfaces (e.g. CRM, competitions, Typeform) are integrated strictly in compliance with GDPR and based on user consent. All data is processed securely on servers in Germany.
How can I connect new data sources?
We already have a number of interfaces in our range, e.g. CRM tools, warehousing, sales or cashless payment providers, weather data or social media. We are happy to add further interfaces if required. Please contact us for this.
Setup & Operations
Who's behind b.sure?
The core of our team has known each other for over 20 years. When we saw the impact of Corona on the event industry in 2021, we founded b.sure to bring more transparency to the relationship between event organizers and brands. Today, we are an interdisciplinary team of event and festival enthusiasts as well as technology and digital professionals working remotely across Europe.
How can I justify it in terms of budget?
b.sure provides verifiable proof of performance: measurable KPIs, benchmarking data across events, and a documented ROI — giving you the argumentative foundation to secure and grow budgets with stakeholders and sponsors.
How can I explain b.sure internally to my stakeholders?
b.sure transforms live marketing into a measurable, strategically controllable channel. The case rests on three pillars:Budget transparency: Reliable data replaces subjective impressions – showing the real impact of every euro invested.Fact-based KPls: Defined targets are validated by measurable facts, creating a solid basis for future investment decisions.Strategic clarity: The system identifies concrete optimisation potential beyond the status quo.
Operations
What if the weather is bad — does it distort the data?
Weather is an important context factor. b.sure can integrate weather data into the analysis, allowing precise evaluation of whether a drop in visitors was due to the activation or simply the weather — enabling a fair assessment of your team's performance.
How complex is the on-site installation?
The entire setup process is designed to minimise additional operational effort for you and your team. We take full responsibility for the technical implementation on-site.