Technology firms at LogiMAT 2026

At LogiMAT 2026 in Stuttgart, a leading warehouse robotics provider showcased a two-story exhibition stand spanning five distinct zones — from an open pedestrian area to an immersive demo and sales core. The challenge: move beyond gut feeling and prove which parts of the stand actually worked.

With b.sure, visitor flows, dwell times, and zone utilization were tracked across all three days — anonymously and GDPR-compliant via WiFi sensor triangulation. The result: clear, data-backed evidence of what drove engagement, what converted, and where the next trade fair appearance can be even stronger.

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Features
  • Zone Utilization & Visitor Flows: Precise tracking of which areas attracted visitors — and when — across all five stand zones over three days.
  • Dwell Time Analysis: Average stay of 17 minutes per visit across the full stand; 8-minute engagement benchmark identified in the Demo & Sales area.
  • Event Impact Measurement: In-house program elements (Experience Tours, AI & Robotics Talks) correlated with a 35% uplift in Demo & Sales traffic on day two.
  • Conversion Tracking: High alignment between engagement and sales zone visits revealed a strong end-to-end visitor journey.
  • Optimization Potential: The Immersive Room identified as an underperformer — actionable data for content and flow improvements ahead of the next show.
  • More activations measured by b.sure

    Where insights turn into impact.